Customer loyalty and retention guides
Practical advice for small businesses that want their customers to come back.
How to Start a Customer Loyalty Program: A Guide for Small Businesses
Choose a structure, pick rewards you can afford, launch with your staff and measure results. A step-by-step loyalty program guide for small businesses.
Read the guideLoyalty Program Ideas by Industry: Cafés, Clinics, Salons, Shops and More
Practical loyalty and membership program ideas for cafés, restaurants, clinics, salons, retail, pet stores, gyms and service businesses.
Read the guideCustomer Retention for Small Businesses: Metrics, Formulas and Strategies
The five retention metrics worth tracking, how to calculate repeat rate and customer lifetime value, and practical ways to keep customers coming back.
Read the guideFree calculators
Customer lifetime value calculator
Work out what a regular customer is worth to your business, and what one extra visit a month adds. Free CLV calculator for small businesses.
Loyalty reward cost calculator
See what a stamp card reward really costs you as a share of what customers spend to earn it. Test stamp counts and rewards before you launch.