Customer lifetime value calculator
Work out what one regular customer is worth to your business, and what a loyalty program that adds one visit a month would add.
Lifetime revenue per customer
₱10,800
Lifetime gross profit per customer (CLV)
₱6,480
Extra gross profit from one more visit a month
₱1,620
Per customer, over the time they stay with you.
How customer lifetime value is calculated
CLV = average spend per visit × visits per month × months a customer stays × gross margin. Gross margin is what you keep after the direct cost of what you sold, such as ingredients or stock.
Where to find your numbers
- Average spend: total sales for a month divided by the number of transactions.
- Visits per month: from your loyalty app, total stamps divided by active members.
- Months a customer stays: your best estimate of how long regulars keep coming. Be conservative.
- Gross margin: from your accountant or your own cost breakdown.
For more on CLV and the other retention numbers worth tracking, read our customer retention guide.
Ready to track these numbers for real? DesignScribe records every member, stamp and redemption. Start free or see solutions by industry.